Colin Wheeler-James – Transforming Sustainability into Culinary Innovation

 

Since opening Ground Up Cookery School in 2020, Colin has been on a mission to redefine how we think about food, waste, and flavour. With an insatiable curiosity for the wild, the seasonal, and the forgotten, he has spent years developing bold, creative ways to capture nature’s fleeting flavours. His passion for fermentation, foraging, and food waste reduction has led him to experiment relentlessly—refining techniques that not only preserve the best of each season but also turn surplus and overlooked ingredients into something truly extraordinary.

Colin’s expertise has taken him beyond the kitchen, working with leading organisations to help them revolutionise their approach to food waste and sustainability. He partners with chefs, food businesses, and corporate teams to integrate sustainable, low-waste solutions into their menus—whether by introducing them to the power of fermentation or guiding them through the untapped potential of wild food growing right outside their doors.

Understanding that safety is paramount, Colin collaborates closely with Health and Safety teams, developing comprehensive fermentation training programs that meet Primary Authority HSEQ standards. Through detailed HACCP plans and storage guidelines, he empowers businesses to confidently and safely produce their own fermented products—unlocking new flavors and nutritional benefits while reducing food waste at scale.

But for Colin, sustainability isn’t just about reducing waste—it’s about reconnecting people with food, nature, and creativity. His work isn’t just practical—it’s inspiring, showing teams how to embrace the wild, celebrate the seasons, and create something truly unique.

Based in Chudleigh, Devon, Ground Up Cookery School is a hub for team-building experiences, chef training, and menu development workshops, all tailored to the specific needs of each client. Every course is designed to ignite curiosity, build confidence, and change the way people think about food.

Are you ready to bring sustainability, creativity, and innovation into your kitchen?

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